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Let Everything You Do... Market For You! |
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Image
Is Everything! |
| Your
company literature or collateral includes everything
your customer comes into contact with that is associated
with your company. |
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Your Brochures,
Flyers, Business Cards |
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Your Bills,
Invoices, Receipts |
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Your Packaging
Materials, Labels, Packing Slips |
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Your Stationary,
Letterhead, Memos, Cover Sheets |
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Your Website,
E-Mail Stationary and Signatures |
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Your Warranty
Cards, Registration and Rebate Forms |
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Your Special
Reports, How-To Guides, Instruction Manuals |
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Your On-Hold
Message |
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Your Advertising
and Marketing Materials |
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| Change
up your message... depending on the type of prospect
the specific piece of company literature is most likely
to come in contact with, address their specific needs or
desires. |
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| Duplicate
your company literature and change the message and
follow-up procedures for each type of prospect according
to their specific needs or desires. |
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Everyone
in your company should have business cards! |
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(Well, almost
everyone...) |
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| Individual
business cards and e-mail signatures should have
messages targeting the prospects these types of
individuals come into contact with. Even if the person
is a line worker in your factory, develop a message and
follow-up procedure which targets the typical person
they may come into contact with. (other potential
employees?) |
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Your Buyers --
E-Mail Me Special Deals! |
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Your Delivery
Personnel -- CUSTOMERS ! - Backend Offers! |
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Your Receiving
Department -- Thank You! (Include Procedures) |
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Your Logo,
Letterhead & Website Header |
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| This
is where you set your image and every instance of
collateral or company literature should present your
logo and USP inspired 'byline', in the same manner. Try
to keep the theme of these elements as well as the tone
of all of your marketing materials consistent. |
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Your
Communication Tone, Voice, And Method... |
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| Whether
your tone is set to help, inspire or motivate... If
you change up the tone of your marketing message halfway
to the sale you WILL lose potential customers. (The
tone of this report is to help.) Don't worry
there is always a mix of these factors present in every
successful sales presentation, but the emphasis should
always remain on just one. As a rule of thumb a special
report should focus on helping, a sales letter, brochure
or flyer on inspiring and an order form on motivating. |
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| Your
voice or the role you are playing in a marketing message
should first reflect the best way to address your
understanding of your prospects needs or desires. Then
it should switch to a role of a coach, mentor or expert
as the case may call for. |
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| Another
factor to consider when developing your sales
message is the method you use to communicate with your
reader. Different readers relate better and therefore
better understand a message if it is related to them in
a way which takes into account what type of message they
are individually more receptive to. |
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Three
Types Of Readers! |
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| Kinetic
or A Touchy Feely Message! To grab the attention of
this reader reach out and slap them hard, caress their
ego, massage their intellect, and slam your prospect
with a message they wrap their mind around... like;
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"Feel The
Exhilarating Thrill Of Success" |
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As You
Stuff 'Fistfuls Of Cash' Into Your Pockets |
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Through
Tapping Into Your True Profit Potential |
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By Flexing
Your Marketing Muscle |
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With
iBizMktg.com" |
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| Aural
or A Noisy Message! To gain this readers ear, shout
your message, bang your drum, toot your horn, set off
alarms and scream out a message your prospect can hear
loud and clear... like; |
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"Cha-Ching" |
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'Listen To
The Sweet Sound Of Success' |
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And Slam
The Door On Your Competition |
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Crank Up
Your Your Sales Volume , |
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And Make
Your Profits Explode! |
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"Give
iBizMktg.com a Shout!" |
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| Visual
or A Message Which Paints A Picture! Look your
reader right in the eye and show them what you've got,
color them sold and let your prospect clearly see the
benefits your message can provide for them... like; |
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'Get Out
Of The Red And Into The Black!' |
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Watch
Green Arrows Shoot Straight Off The Chart |
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And See
What It Means To 'Win Big!' |
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When You
Set Your Sights On Success |
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With The
Artistry Of iBizMktg.com! |
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Your
mission is to get your message everywhere your prospects
are. You have to make your message relevant to the
current needs or desires of your prospect and a message
they will best respond to. |
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My name is Michael Jay Wilson. I am a
copywriter... |
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| My job is to help you find the right
message... |
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| Take
the time to email me and lets get this
show on the road... ...the road to success! |
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|
michaeljaywilson@ibizmktg.com |
